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Olivier Rousteing is the fashion equivalent of a wunderkind. The Balmain creative director is still only 28 and was appointed to the position when he was just 24. Since he started, the brand has blown the fuck up in case you were a non-rap listening troll living underneath a bridge. Under his leadership and social media savvy, Rousteing has turned Balmain's business on its head and grown the brand like crazy¡Xmore than 20% in 2014 and bringing in $32 million in revenue.? The Business of Fashion ? got an exclusive interview with Rousteing and Balmain CEO Alain Hivelin to talk about the crazy bender the brand has been on recently and just how much?Rousteing's changed the brand from his predecessor, the maybe legally insane Christophe Decarnin.
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He describes the DNA and aesthetic of the today's Balmain as what has belonged to the house since day one, as Olivier's work aligns with customers?closer to his age group who are both confident and powerful. While some brands have been sluggish to jump onto social media, Olivier and Balmain have spearheaded the movement. It's become a vital part of their business. Rousteing was an early fashion adopter to the 'Gram, his account littered with models and friends, like Kimye , many of whom publicly wear and pronounce their love for Balmain. The interview is an interesting look into how a storied, legendary house has adopted new, modern ways counter to the secretive and exclusive past of many of the brand's peers.