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Swedish multinational clothing company H&M ?is being accused of some pretty troubling things because of a new clothing line and a thread on the subreddit? r/Metal . The thread titled H&M meets underground heavy metal. Quite strange addresses a video posted to YouTube by an agency called Strong Scene Productions. The agency wrote on Facebook that they are happy to provide a musical trip down in memory lane in support of HENNES & MAURITZ Heavy & Metal clothing line showcasing the talents and forgotten jewels of global underground metal music.
True Religion Skinny Jeans Cyber Monday 2016, For those who don't know, Hennes & Mauritz is what the H and M represent in the company's name, but the issue here lies in what the underground metal bands represent. According to Metal Injection , all of the information about the bands advertised in the video is less than a month old. The site suggests that H&M made the acts to create a backstory for these new branded lines of clothing they are selling, T-shirts and pants that bear the logos for the unknown bands. The article continues by saying that at least two of the bands have ties to Neo-Nazis?in their fabricated bios, one with images of Hitler on its artist profile, and another that mentions a record label called National Heritage Pride.
Metal Injection says that they contacted H&M for a comment, but the representative seemed confused by the whole ordeal and asked for links. The Strong Scene Productions agency has since posted the following messages on their Facebook page .
True Religion Skinny Jeans Cyber Monday 2016 Metal Injection posted an update on their site that reads that this may just be a giant troll by somebody in response to H&M releasing this clothing. Basically, the goof is that somebody was annoyed that H&M is co-opting metal, so they created this fake promo company as a way to troll H&M and metal fans.
Stay tuned to learn more about this weird story as it develops.
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[ via Metal Injection ]